Imagine this: you’re going through your email and one message makes you stop, smile, and click. It seems like the person who sent it knows you, or at least did a good job of pretending to. That’s how clever personalization custom coffee cups with logo works. Forget about those annoying “Hi, {First Name}” emails. Today’s smart customers want something better. Let’s get to work and hit mediocrity in the gut.

Start with names. You can put people’s names on mugs, emails, and landing sites, but that’s not all you can do. Get into birthdays or even less well-known holidays. “Happy National Cheese Day!” in the subject line talks to your customer’s heart (or stomach). Learn if your audience bakes, runs marathons, or dreams of llamas. Make your communication sound less like a robot calling about your auto warranty and more like a friend sending you a meme.

Use segmentation like a cook cuts onions. Cut your list into groups based on where they live, what they’ve bought in the past, those who leave their carts behind, or people who haven’t bought anything in months. Giving a discount to someone who has never missed an email from you is a waste of time. Keep the best bargains for people who are on the fence. Loyal customers will love the exclusive deals, such flash sales, early-bird invitations, and secret menu items.

Make your package unique, or even that dull bill. Handwritten notes, signed cards, stickers with inside jokes, and QR codes that lead to a secret playlist are all funny and fun things to share. A candle manufacturer really does compose personalized limericks for each customer. People keep ordering solely to get the poems.

Recommendation engines don’t have to be as sophisticated as Netflix, but they should be better than just saying, “Maybe you’ll like this random thing!” and suggesting things that are popular right now that are similar to what someone just bought. Give people bundles based on what they have bought before. Who doesn’t like a little push that makes sense?

There is no need for formalities in social media DMs. Talk in GIFs, voice notes, or photographs from behind the scenes. Respond with a name. Add bonuses for referring friends that don’t appear too much like each other.

Let’s not ignore what others say. Do crazy things with fun quizzes or surveys that give you silly “brand soulmate” outcomes. This is both research and fun. One company that makes socks gives out fortune cookies with links to surveys. A curveball is anything that sticks.

In short, brands that stick out pay attention to the little things: find unique methods to connect, don’t over-polish, and allow your brand voice relax. People pay attention. People don’t forget. And that, my friends, is one trick that will never get old.