Your ideas, thoughts, or basic grocery lists riding the creative wave that sensation when the pen runs freely over a fresh notepad? Imagine now presenting this experience alongside custom pens and notepads bearing your logo. Actually, people hardly ever throw a decent notebook or pen. These everyday heroes bring your company identity everywhere. For simple, unvarnished brand memory, that’s a win.
Even if studies suggest the average promotional pen will change hands at least eight times over its lifetime, a pen appears little. Every time new people start looking at your company. The Advertising Specialty Institute claims that 20% of people keep their promotional items at least two years and 89% of people own them. There is some really good bang for your money.
One of main issues is design. Never let a generic make you happy. People ignore trash yet find themselves drawn to pens with a pleasing click or grip that feels just right. Use strong colors, a design statement, or even an accompanying stylus. Notepads: Go classic with lined or spice it using odd doodling sections, calendars, or checklists. Whatever you do, remember that everyone fights over that precious cup in the breakroom.
Consider occasions business meetings, seminars, or conferences. Not only is a quick hand-off of branded stationery a nice gesture. It puts your logo on tables, pockets, pursues, last but most importantly in brains. Has your place of business received that pen from a Vegas hotel? That is the quiet marketing turned on full force.
Real objects cut through even amid the digital frenzy of today. People put things down in notes. They scribble, jot, write, and draw. Digital reminders vanish among a sea of tabs; writing on paper hangs around. Every time they sign a form or jot a message, your company name is subtly consistent encouragement.
Additionally there is another added influence. Stationery with their company name makes workers show pride quickly. It gently calls for professionalism and solidarity. Neither should you run broke in trying to save money. Even the tiniest companies may afford bulk pricing; extras like environmentally friendly paper choices or glossy inks add pizzazz without compromising the budget.
Though not trendy, branded pens and notepads are tried-and-true. Look past poorly made tools and pay close attention to what people really utilize. Touch points are the familiar pen click, slashes, and words. Let your brand linger one signature, one to do list, one doodle at a time the next time someone borrows a pen or tears off a note.